Friday, December 20, 2019

Ore 13 26 ovvero il tonico di Simin che mette il sorriso

scarico il filmato di Matteo presso dove lavoro scrivo come un carabiniere.
Dalla pagina di wetranfer esce un articolo https://wepresent.wetransfer.com/story/designing-dishoom/
l'occhio cade sulle ultime righe...descrizione fantomatica di una rivista che ritrae una vecchia rivista.

He was a natural fit. “We had to be very disciplined,” Shamil says. The overall intention, he continues, was to reconnect the reader with the food culture that informs these dishes. To that end, and in the place of corporate guidelines, Shamil offered Dave the holy grail of references – a well-worn book called Parsi Lustre on Indian Soil, by H.D. Darukhanawala. “This book is a directory of all the Parsis in India, published in 1939,” he says, handing it to me. (Gingerly – it is their only copy). “We chucked away our design guidelines. Whenever we work with someone new, we hand them this.” Its influence can be felt in the advertisements which bookend the publication – some recreated entirely, others adapted for the purpose.
How to conclude such an ambidextrous publication – one which is part recipe book, part tour guide, part history book, part memoir? Dave directs me to the inside back cover where, tucked quietly in the final pages, is an illustrated advertisement for “Mother Simin’s Syrup” – a tonic which cures “sluggishness, torpidity and sleeplessness from overeating.” It’s a final touch that Dave is particularly fond of. “I wonder how many people take that in?” he says. “It kind of puts a little smile in your head as you leave.”

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